What is Swarovski Crystal Elements?: Swarovski Crystals in Jewelry

Swarovski is the luxury brand name for the range of precision-cut lead crystal glass and related products produced by companies owned by Swarovski AG of Feldmeilen, near Zürich, Switzerland.

Swarovski crystal contains approximately 32% lead to maximize refraction. The Swarovski Crystal range includes crystal sculptures and miniatures, jewelry and couture, home decor and chandeliers.

All sculptures are marked with a logo. The original Swarovski logo was an edelweiss flower, but was replaced with the current swan logo in 1988.

In order to create a crystal that allows light to refract in a rainbow spectrum, Swarovski coats some of its crystals with special metallic chemical coatings. Aurora Borealis, or “AB”, is one of the most popular coatings, and gives the surface a rainbow oil slick appearance. Other coatings include Crystal Transmission, Volcano, Aurum, and Dorado. Coatings may be applied to only part of an object; others are coated twice, and thus are designated AB 2X, Dorado 2X etc.

In 2004 Swarovski released Xilion, a new copyrighted cut designed to optimise the brilliance of Roses (crystal components with flat backs) and Chatons (diamond cut).

The Swarovski Group also includes Tyrolit (makers of abrasive and cutting tools); Swareflex (reflective and luminous road markings); Signity (synthetic and naturalgemstones); and Swarovski Optik (optical instruments).

The company runs a crystal-themed indoor theme park, Swarovski Kristallwelten (Crystal Worlds) at its original Wattens site (near Innsbruck, Tyrol, Austria).

Crystallized - Swarovski Elements

Swarovski crystal beads. The company also sells beads and rhinestones for use by manufacturers, artists and consumers in their designs.

In 2007 Swarovski also launched the product brand website crystallized.com which provides information for designers and manufacturers in the worlds of fashion, jewellery, accessories and interiors. Crystallized - Swarovski Elements is the new product brand for Swarovski crystals in a variety of sizes, shapes and colours. Products that are labelled with this brand guarantee the originality of Swarovski crystals used in creations of international fashion houses and designers.